Victory Solutions Management Team

Rick Sanford

I learned at a young age that thinking "big picture" is going to help me be more successful. Meaning... How are the decisions I am going to make today effect me tomorrow, next year, or ten years from now. Looking out over time helps determine what the proper answer to today's questions should be. Looking at the "big picture" of Victory Solutions and what we can do for our clients brings me back to my days in the automobile business in the late 80's. Starting out in sales I was weakest at the cold "up" on the sales floor. Getting the conversation started was uncomfortable for me, but I knew that if I talked to enough people I'd eventually sell something! Once I got a few people sold, my focus became staying in touch with them. I’d learn their birthdays, anniversaries and what their likes and interests were. Whatever reason I could come up with to call, I'd call. Then from there I’d ask for referrals and the whole process would start over again. I did all I could to keep my customers happy and the dealership’s name in front of them. In those days my process was done with note cards and a red metal box. I’d have given anything for a program like Victory Solutions. It’s everything I did back then only 100 times easier and more efficient to use.

Now I get great satisfaction traveling around to our stores and understanding what their needs are. As we get great ideas we incorporate them into our program, plus I get to share best practices with our "family." For progressive dealers with vision and an understanding of the "big picture," Victory Solutions is a great program. We believe so firmly in what we do, that contracts are not a part of our business. The way we see it, you should not be forced to pay for something you are not going to use or benefit from. Our approach to partnership is old school, a hand shake and a commitment that we are everything we say we are.

Jose Juarez

I understand the importance of customer service. So much, in fact, I have developed an innovative customer service program that is now nationally recognized for its results.

What was my inspiration?
An automobile dealership, of course.

What did I observe? Not, the people leaving with an automobile, but, the people leaving without purchasing one, and I had to ask myself why didn't they buy.

This question led me, a seasoned veteran in the automobile and motorcycle industry, to establish Victory Solutions.

When I was vice president of sales for a company that dealt with the auto industry, I would travel frequently to our dealerships and attend weekend sales events, hundreds of people would visit the store and the success of these events was based on the small amount of customers that would buy. This dealership spent several hundred thousand dollars a year in advertising. If I were an owner, I would want to know why the customer chose not to buy.

Victory Solutions started with a team of interviewers, this began to show real results. In my experience, customers are much more at ease opening up to a customer service department and telling them why they did not buy the day of a visit and what else would be required to make a sale.

I am proud that the skilled team we built at Victory Solutions is able to gather information that the customer isn't comfortable providing to either a salesperson or management staff. By bridging the gap, dealers are able to make their customers feel more relaxed providing the dealership the opportunity to put deals together they would have otherwise not be able to do without the help of Victory Solutions' surveys.

"You can't fix a problem if you don't know what it is"

A great advantage of working with Victory Solutions is the coaching and training opportunities managers are provided with their teams. Victory Solutions gives managers the ability to go over hundreds of completed customer surveys. By viewing the information from the surveys, an effective manager will see the problems and bottlenecks of everyday work processes and be able to coach their teams effectively.

It is very satisfying for me to help our dealers create an environment and culture of high achievers and to see their customer satisfaction improve. I believe that our services help our dealers not only create a better atmosphere for their customers to buy, but also creates a better place for their employees to work.

And that's the key advantage of working with Victory Solutions.

Otto Gustafson

I have had my own business since 1988. Initially it was a small company with only a few employees, designing and producing displays and store fixtures. Eventually we concentrated on installations of displays and signs and the company grew, employing approximately 30 people. Three years ago I sold a big portion of the operation and have been looking for a meaningful way to support other small businesses since then.

I have worked with Rick Sanford for many years, serving some of the biggest retailers on the continent. We have shared the same philosophy in providing good products and best possible service to our clients. We have both appreciated the fact that without a satisfied customer, we would not be in business and we worked very hard to meet or exceed our customer’s expectations.

As so many other business owners, I have been approached by a myriad of companies and "consultants" who want to teach me how to run my business. There is a place for these companies, no doubt, but nobody can teach me better than my customer. So when Rick told me about his new venture with Victory Solutions and their service, I got quite excited. Here is a company that works alongside with it's clients to find out what their customers and potential customers want and expect. I was also impressed by the professionalism and the serious approach at Victory Solutions, so when I was given the opportunity to join their organization, I was more than pleased, and I will work hard to live up to the high standards of this team.